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CLIENT
Sennheiser​
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CATEGORY
Social/ Digital
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accentum open
Music has the power to change our lives, making even the most mundane moments exciting. So when we launched the new Accentum Open, our message was simple. These are not earbuds. They’re a life hack.
We brought this concept to life by partnering with @anjaexists, an artistic influencer popular with our target audience, who shared how these earbuds transform her day.
Then we published banners for online retail, giving relatable benefits for each of the Accentum's features.



And finished with an unconventional
product feature video on Amazon.
The campaign rolled out globally, and was translated into multiple languages to reach different markets.
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