Fir Cu Fir

Romania has the highest rates of teen pregnancy in Europe, as sex education is lacking in schools and remains a taboo throughout the country.

Yet this deeply traditional nation presents an opportunity: handmade carpets found in almost every home.

Using this beloved tradition, we created the first carpets that teach sex education.

CLIENT

Durex

CATEGORY

Social Cause / Design

AWARDS

Silver Clio Student 2025

Finalist NY Festivals 2025

We displayed these carpets in the markets of Mures,

the region most affected by teen pregnancy.

Then with the same symbols, we created bookmarks and handed them out on the first day of school, putting sex ed into every school book.

After the campaign we were featured in El Club Del Briefing, a creative community on Instagram, who shared our work and interviewed us about our process.